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File types explained

File type descriptions & what they are used for

Small Business Logos supplies your final logos in the following 7 formats. We thought we’d describe what each file type is used for, we hope you find it helpful.

To start with here are some general guidelines:
• If the images are for the Web or online, use JPEG, PNG, (72 dpi versions) or .SVG
• If the images are for print, use .EPS (Vector), .AI (Vector), .PDF (Vector)
• If you want to supply a file to a printer use a .PDF or .EPS

* .EPS (Adobe Illustrator Vector File)

You will require vector editing software such as Adobe Illustrator to open or edit this file type.

.PDF

This file type can be imported into programs such as Microsoft Word and be scaled without losing quality. It would also be suitable to supply to a printer or designer for any future design or print work.

* .JPEG (300dpi)

This file type can be imported into most programs but can’t be enlarged beyond it’s original size without distortion.

.JPG (72dpi), .PNG (72dpi)

These file types are intended for use on websites. They can’t be enlarged without losing quality.

* .PNG (300dpi – transparent)

This file type can be imported into most programs, it has a transparent background meaning there will be no ‘white’ behind the logo. This logo cannot be enlarged beyond it’s original size without distortion.

* .PSD

This file type is intended for for web, design and print professionals.

* .SVG

This file type is intended for web use. It is scalable and intended for use by web professionals.

If you need any more help with file types please contact your logo designer.

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